Organic Pet Food

Client Background & Objectives

Sarin Maliyakal, based in Bengaluru, India, is the Founder of JustWoofit—a premium organic pet food brand offering wholesome, preservative-free meals for dogs. As a passionate pet parent and entrepreneur, Sarin envisioned building a brand that champions quality nutrition for dogs across India. When he connected with Digital Three Sixty, his goal was clear: develop a scalable and engaging eCommerce website from scratch that would reflect the brand’s values, educate pet owners, and drive online sales. The website needed to balance warmth and trust with high-performance design and easy-to-navigate buying experiences for a wide range of pet owners.

Project Discovery & Strategic Approach

In our discovery session with Sarin, we outlined key milestones:

– Build the store using WooCommerce for flexibility, scalability, and WordPress integration
– Highlight USPs: organic, fresh, preservative-free meals
– Enable subscription options
– Integrate WhatsApp for pre-sale support
– Streamline mobile-first shopping experience

Collaboration & Execution

The collaboration with Sarin was rooted in a shared love for pets and digital excellence. We chose WooCommerce as the platform due to its deep customization capabilities, SEO-friendliness, and seamless integration with WordPress—giving Sarin full control over content and store management. Our team designed a trust-building UI, categorized products smartly, and ensured mobile responsiveness. Features like WhatsApp chat, subscription-ready checkout, and live reviews were added to elevate the shopping journey. Sarin remained closely involved throughout the process—providing input on product descriptions, design feedback, and ensuring the website reflected JustWoofit’s authentic, premium positioning in the pet food market.

Final Outcome & Client Impact

The newly launched WooCommerce-powered JustWoofit website showcases premium dog meals in a clean, modern layout. With faster navigation, SEO-friendly content, and a streamlined cart, the site has become a conversion-focused platform built for growth and customer trust.